Hawaii Medical Service Association Social Media Coordinator in Honolulu, Hawaii
Company:Hawaii Medical Service Assn.Job Title:Social Media CoordinatorExempt or Non-Exempt:ExemptIsland:OahuCity:HonoluluLocation:HonoluluEmployment Type:Full TimeJob Summary:Responsible for developing and executing a strategic external-facing social media plan that supports the company’s business goals and objectives. This person owns HMSA’s corporate social media landscape and is responsible for developing strategic plans, recommending changes in direction, recommending new social media tools, tracking measures, etc., to effectively promote and encourage interaction to help achieve HMSA’s overall communications and corporate goals. Duties may include cultivating online communities on the company’s behalf using Facebook, Twitter, YouTube, Instagram, Vine, and other social media platforms. Duties also include providing relevant content daily while tracking metrics and monitoring relevant conversations.Duties and Responsibilities:
Responsible for defining and executing a specific social media strategy that supports business strategies with the goal of increasing HMSA visibility, traffic, and consumer engagement. Collaborate with cross-functional teams to develop marketing and communications plans that leverage social media space.
Responsible for setting up external-facing social media accounts, interacting with the community and maintaining daily activity. Develops content for posting on all designated social media outlets, partnering with other departments to ensure proper online messaging and relevancy, ensuring consistency of messages across multiple networks, and developing and maintaining posting schedules. Protects and guards HMSA’s brand in the social media landscape.
Creates, manages and grows business presence across social media channels, including, but not limited to blogs, Twitter, Facebook, YouTube, Vine, Instagram, and other social media platforms.
Acts as the frontline brand ambassador across the internet; participating in minute-by-minute online conversations by answering questions, offering solutions and mediating conversations. Develop and execute initiatives to drive member-generated content, increase community participation and add value to the online community experience.
Define key performance indicators and implement enterprise level measurement, analytics, and reporting methods to gauge success. Leverage measurement tools to provide progress reports and mine insights, while continually finding ways to improve on those metrics through testing and new initiatives. Track social media influence measurements, monitor and analyze social media trends and their impact on the company brand.
Monitor online conversations, competitor presences/perceptions, and research new social channels for relevance/trend identification, report “chatter” and other relevant online data.
Research and incorporate search engine optimization/search engine marketing (SEO/SEM) strategies into overall communications and marketing strategy.
Lead the development of organization-wide social media management standards, policies and rules of engagement for social media. Mentor and provide training to communication and management professionals throughout the organization on best practices for creating, maintaining, monitoring, and developing content for social networks.
Performs other duties, as assigned.
Bachelor’s (BA) degree and two (2) years of related experience; or an equivalent combination of education and experience.
Experience using social media platforms such as Twitter, Facebook, Instagram, etc.
Experience with social media moderation and conversation.
Knowledge of leveraging social media technologies.
Excellent written and verbal communications skills.
Proficiency in computer skills, including word processing and email management.
Strong analytic skills.
Must be able to monitor social media communities on nights and weekends.
May require Neighbor Island travel for research or special events.